First we saw in your face marketing, without saying a word. Matt Lauer, Savannah Guthrie, Al Roker and the gang depicted The Peanuts characters as their Halloween costumes live on the TODAY show. The news crew promoted the movie’s launch, which was happening the following week, and during the four hour news cast, the team was a constant marketing ploy for the Blue Sky Studios film without saying another word about the movie itself.
Home shopping channels debuted the take-a-piece-of-The-Peanuts-home-with-you marketing strategy. From wrist watches to a blanket that showcased life size comic strips, QVC hosted the kids who played each of the characters within the movie while selling collectible Peanuts items.
Finally, no matter where you saw Charlie Brown and the crew, you were pushed to the online, interactive “Get Peanutized” website. Make a Peanuts character that looks just like you! Naturally, when you visited the site, there was a reminder of when the movie hit theaters and of course, a link to purchase your tickets to the film.
The Peanuts movie was marketed on so many unexpected platforms, and in such subtle ways, that at times, it’s likely viewers didn’t even realize the hidden sales pitch. That should be your goal with your hotel or restaurant.
Get your business in front of people without saying, “Come spend your money with my company.”
Check with your local news stations to see if they have a weekly cooking program that your chef could appear on. Getting the visual of your favorite dishes in front of the community will lure them to your location without any paid advertising.
Get your company name on products people will use. Perhaps you give away t-shirts at a local fall festival within your community, or cups you use at a taste of the town event are reusable and host your company logo and address.
You must be on social media. That’s not to say you have to spend countless hours on Facebook or money on online ads. Be creative with your posts. Use quality, tantalizing photos of new dishes in your restaurant or the view from a suite in your hotel. Be constant with your posting and be sure to respond to your customers when they comment or ask questions.