If you’re going to spend time adding fresh content to your website, make sure it’s easy for your site visitors to navigate to and through that information. Have a navigation bar across the top of your website or down the side in a vertical fashion. If your site has numerous pages, include drop down menu options rather than trying to crowd all of your pages into the main navigation bar.
This one may seem like a no-brainer, but you’d be surprised how many professional websites only have phone numbers and email addresses on a “contact us” page, buried in the navigation bar. You’ll want to add the company phone number, address or email option to the homepage for those searching for an easy way to get in touch with you.
Explain what you do
You may think the name of your company easily explains what it is you do on a daily basis. But keep in mind, you’re targeting potential clients or customers who may have never heard of you, and you’ll want to offer them a brief explanation of what you do and who you do it for. The verbiage on your homepage doesn’t have to go into great detail. Rather, give a snippet of facts and make that info clickable to a more expansive look at your company on a different web page.
Social media icons
A report from marketingtechblog.com identifies social networking as the top online activity with the average adult spending 37 minutes a day using social media. You don’t want to miss the opportunity to connect with all of those potential clients or customers. Make it easy for them to find you with your Facebook, Twitter, Google+ or LinkedIn icons within the header or footer of your homepage.
Updated news articles or blog
A great way to stay connected to your consumer base is to post a weekly blog, collect articles written about your company, or list upcoming events and specials you plan to host. Staying current is key. Posting a new article every day isn’t necessary, but you should have a regular posting schedule, perhaps once or twice a week. Encourage your readers to leave comments and questions so your blog is a two way conversation, not just a faucet of information.
Using these simple techniques to website design, you’ll be well on your way to an effective, interactive approach to the digital world – no tech savviness needed. Is there something you would add to this list? Comment on this post to let me know what has worked well for you on your website.