Travelers have so many options when it comes to booking a hotel. Whether for business, a family vacation or just a get-a-way weekend, hotel guests are looking for a website that offers full disclosure, straight forward booking and secure payment options. Here are some tips to spruce up your website and turn all those lookers into bookers for your hotel.
The photos and videos on your website can make or break a booking. You’ll want a potential guest’s first impression of your hotel to be impressive, so hiring a professional photographer is highly recommended. Guests want large, full color images that accurately portray all areas of the hotel. In fact, adding a video of each type of your hotel rooms will bring you an even greater conversion rate. A YouVisit study suggests guests are 89% more likely to book with a hotel whose website hosts video and interactive media.
Check out the photo gallery from the Valadon Colors Hotel
The majority of travelers research reviews of a hotel before booking. According to HotelOgix, 69% of travelers depend on hotel reviews to make their decision on where to stay. In addition, 93% of travelers book a room after reading positive reviews. Not only should you know what your guests are saying about you on TripAdvisor, Hotels.com, and Booking. com, but you should be asking your guests to leave a review of their stay. To keep lookers on your site through the complete reservation process, include reviews on your own site.
The Tsitouras Collection highlights guest feedback under the “Guest Book”
Many of your hotel guests are booking their rooms from a mobile phone or tablet. If your website isn’t responsive to the type of device a visitor is using, you’re likely not going to get that reservation. According to the Aberdeen Group, responsive websites can increase visitor-to-buyer rates by 10.9% year over year.
Make the reservation process secure and simple
Your guests want to know that their payment information is secure. Explain why you’re asking for the information you request, give a visual cue as to the security of the site and make the process simple. Avoid a call to action like a card member sign-up on the reservation page. The process should be clear – don’t make guest guess where or what the next step is to book the room.
The reservation page from the Maritime Hotel in New York is simple and easy