There are 3 things you need to know about Wednesdays and social media marketing.
Firstly, if you post to Facebook only once a week, make it Wednesday at 3 PM. Hump day is the day of the week most of us need an extra boost to get through the afternoon. That usually means checking Facebook, and this happens most often between 1 PM and 4 PM with the average click through rate peaking at 3 PM.
Secondly, you need to post to your Google+ account around 9 AM Wednesday morning. Most Google+ users are connecting weekday mornings from 9 AM to 10 AM with the highest averages on Wednesdays.
Lastly, most Twitter users are checking in on their lunch break, so spruce up on your 140 character posts between 11:30 AM and noon Wednesday morning. Make sure your Tweets include an image for 48% more retweets.
While we're spiking your midweek action, remember there are also times to avoid social media, as no one will be there anyway.
Avoid Facebook posts on weekends before 8 AM and after 8 PM. Twitter users presumably have better things to do after 3 PM Friday afternoon, so save those witty Tweets for Monday's lunch break.
Seemingly no one is beginning or ending their work week on LinkedIn. If you want to connect with your clients on the professional site, your posts need to hit midweek around noon and 5 PM.
Follow these 3 steps, and you'll begin to notice you're getting a lot more social media activity throughout the week.